Automation in minutes
Drag-and-drop workflow builder lets you automate multi-step processes without touching a config file. Most teams have their first live automation running within 30 minutes of signing up.
Automate smarter, ship faster
Stop doing manually what your platform can automate
Hobartlink connects your tools, triggers your workflows, and gives your team the breathing room to focus on decisions — not data entry.
Built for the way Australian teams actually work
Most automation tools are designed for enterprise teams with dedicated DevOps staff and months to spare. Hobartlink takes a different approach: a clean, teal-accented interface that a small Brisbane-based operations team can configure in an afternoon, without writing a single line of code. Whether you're syncing CRM records, triggering Slack notifications when a deal closes, or pulling weekly sales data into a shared dashboard, Hobartlink does the wiring so your team doesn't have to. Over 400 active workspaces have been set up since our 2021 launch, spanning retail, professional services, and construction sectors.
Four reasons teams switch to Hobartlink
Speed, clarity, and zero unnecessary complexity — that's what you get from day one.
150+ native integrations
Connect Xero, HubSpot, Shopify, Slack, Google Workspace, and over 140 more without custom middleware. Each connector is maintained by our team, so updates don't break your flows.
Live analytics dashboard
Every automation run is logged, timestamped, and surfaced in a real-time dashboard. Spot bottlenecks, track error rates, and export reports directly to your BI tool of choice.
Enterprise-grade controls
Role-based access, audit logs, SSO, and data residency in Australian AWS regions come standard from the Pro tier upward — no expensive add-ons required.
“We were manually copying order data between Shopify and Xero every morning — took one of us 90 minutes a day. Hobartlink automated the entire thing in an afternoon. Six months later it's still running without a single error.”
Priya Nambiar, Operations Lead, Brisbane
Ready to cut the manual overhead?
Start a 14-day free trial — no credit card needed, no setup fee, cancel any time.
Questions people ask before signing up
Do I need technical skills to set up automations?
No coding required at all. Hobartlink's visual workflow builder uses a point-and-click interface. If you can use a spreadsheet, you can build a workflow. For advanced use cases like custom webhooks, our documentation walks you through every step with real examples.
Which apps does Hobartlink connect to?
We currently offer 150+ native connectors covering accounting (Xero, MYOB), CRM (HubSpot, Salesforce), ecommerce (Shopify, WooCommerce), communication (Slack, Teams, Gmail), and project management (Asana, Notion, Jira). New connectors ship monthly based on customer votes.
Where is my data stored?
All customer data is stored in AWS ap-southeast-2 (Sydney). We do not transfer your data outside Australia without explicit consent. Hobartlink holds ISO 27001 certification and publishes a quarterly transparency report.
Can I switch plans mid-cycle?
Yes. You can upgrade immediately — your billing is prorated from the day you switch. Downgrades take effect at the start of the next billing cycle. There are no lock-in contracts on monthly plans.